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Anthony's Blog

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Qwest and Herff Jones make CIO Top 100

Congrats to our team and our good friends at Qwest for making CIO Magazine’s Top 100 IT Projects list of 2009. Excerpt from the online article at both InfoWorld and CIO Magazine: Qwest Communications www.qwest.com/business Web Portal Project lead: Rick Wertheimer, Program Manager; Betsy Keyes, Director of eMarketing Project description: Qwest, in partnership with EffectiveUI, consolidated 12 portals pulling data [...] (translate)

Publishing’s future is in its past

We have been doing some very interesting work for the publishing industry of late. Many publishers are trying to figure out their “digital” business model in an effort not to become extinct. The truth is, their evolutionary model has been staring at them this whole time. Their history is their future. Most of them have been focused [...] (translate)

Ahead Of The Curve Appearance

Yesterday I was taped on Steve Portnoy’s “Ahead of the Curve” on ABC. I was asked to talk about our Complete National Geographic project: National Geographic 1888-2008. I gotta say, I was relaxed until I sat down on set, then got totally nervous. Very weird how you freeze up a little on camera. There is a ton written [...] (translate)

A respectful disagreement with some good friends

Recently, my friends at Forrester Research published a great white-paper titled “Best Practices In User Experience (UX) Design”, by Mike Gualtieri. In it, Mike quotes someone who I very much admire Bill Buxton at Microsoft, author of “Sketching User Experiences,” who said: . . . the last thing that you should do when beginning to design [...] (translate)

The curse of marketing buzzwords

Found this funny interactive agency description on an internets today, I removed the agency name to protect the guilty XYZ offers interactive services across strategy, ideation and professional services delivery. Built on enterprise methodologies and rooted in entrepreneurial spirit, XYZ has focused on web 2.0’s strategic transition from cutting-edge niche to monetized enterprise initiatives with social [...] (translate)

Rich Internet Applications (RIAs) Are Dead

Over the last several months, we’ve been discussing with our clients the value of user experience. I’ve noticed a shift in our industry, one that I think is worth mentioning. First, a bit of history. EffectiveUI started as a Flash development  company – Me, Andy, Drew, Geoff, Jim, Sean, RJ; all were admiring our ability to [...] (translate)

EffectiveUI Makes Inc. 500 List

Whoa, check this out. We just made the prestigious Inc. 500 list ! #55 no less!! Crazy how this little, 4 year old company has become all grown up so fast. Kudos to the whole team here! (translate)

Microsoft’s Bing kicks Google’s behind

At the surface, Microsoft’s Bing may look like Google, but once you dig in a bit you notice a lot of nice little enhancements that make a huge diference. I’ve only been using Bing for the last 2 hours and I’ve already decided it is my new favorite search engine. The search results look very similar [...] (translate)

EffectiveUI & Qwest Featured at Forrester Customer Experience Forum

Rebecca Flavin, our CEO and one of our clients, Stephanie Copeland (Vice President Business Market Solutions at Qwest Communications) presented an awesome session today at the 2009 Forrester Customer Experience Forum. The session was packed (in fact, it was the most attended session of the hour) – it was my first real attempt at being [...] (translate)

Our site “sucks” no more!

Well, I am excited to say we have launched our new website: http://www.effectiveui.com/ In an earlier post, I talked about the difficulties we were experiencing with designing and building our own website. I think, given our company objectives, the team hit a home run. What did we want to accomplish? Form VS Function Obviously, the site needed to “show” [...] (translate)

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