Search (advanced)

Sort by date Sort by relevance

FLOG

1 | Next Page

Is Responsive Web Design Right for Retailers? A Tech Perspective.

Responsive Web Design (RWD). The digital industry is buzzing about it. Our clients are asking whether to invest in it. And Fluid is at the forefront of it. In order to get you answers I sat down with Steve Reichgut, Fluid’s Director of Engineering. He is a respected industry leader in RWD. Steve and his [...] (translate)

The Search for Omnichannel Excellence

Shopping is in our DNA here at Fluid. We may be developers, designers, strategists and account managers, but one thing we share beyond our specialties is a passion for shopping. If you’re in the market for clothes, accessories, sporting equipment or kitchenware, there’s no greater place than where we many of us live and work—New York [...] (translate)

Technology + People + Shopping = The Omnichannel Evolution

The 2013 Tony Award nominees were announced today and it got me thinking about how much technology, people and shopping have evolved over the last 17 years. If Broadway theatre, technology and shopping seem like wildly unrelated topics, allow me to explain. Back in 1996, I was the founding editor of the Tony Awards website, a [...] (translate)

Facebook Home: A Post-launch Point of View

Facebook Home has launched. And it’s been in the marketplace long enough for opinions to be formed. My Tweet-like summary? Status update: Facebook Home / Phone is more marketing campaign than product innovation. #homesortasweethome How I described it to my mom: “Facebook Home is a screensaver for your phone that showcases Facebook activity.” I was feeling quite [...] (translate)

THREE KEY THINGS RETAILERS SHOULD KNOW ABOUT THE FACEBOOK PHONE

(BEFORE ANY OF US HAVE SEEN IT, TOUCHED IT OR YOU KNOW, ACTUALLY LIKE USED IT) Facebook will unveil its phone Thursday. Chances are, it won’t change the world. Why? Because the phone is a reflection of how the world has already changed rather than a shiny new device that is going to transport us to [...] (translate)

Six Models for Tackling Channel Conflict

This year Omnichannel is omnipresent. Consumers are at the forefront. And retailers are sold on multiple touch points as the pinnacle of user experience. Research via mobile while standing in a store aisle. Share an ecommerce purchase via social. Revel in catalog imagery gone interactive on a tablet. Order online, pick-up in-store. You’ve seen the [...] (translate)

Will Your Site Withstand the Onslaught of Holiday Shoppers on iPads?

Will Your Site Withstand the Onslaught of Holiday Shoppers on iPads? It’s likely over the past 12 months you’ve seen an increase in traffic to your site from iPads. If you’re lucky, you’ve also seen a corresponding increase in revenue driven from iPads. With the holidays right around the corner (you’ve started holiday planning, [...] (translate)

Your Data: The Best Resource You’re Not Using to Run Your Web Site

An article was recently published claiming “Marketers Find Less than Half of Analytics Useful for Decision-Making!”   In full disclosure, I added the exclamation mark to the headline because I felt like the tone of the article implied a minor hysteria over the implication that ‘less than half’ was a staggering figure.  In fact the article [...] (translate)

Digital Trend: The Shift from Verbal to Visual

Visual has snuck up on verbal and become the new darling of digital. What do I mean? Digital shopping, design and communication are now ruled by vivid imagery that aims to stop consumers in their tracks. This is a window shopping world of show and tell. Sharing becomes irresistible. Making a statement can happen without [...] (translate)

Instagram: Facebook spends $28.57 35M times

I’ve $30 on my mind. $28.57 to be exact. This is the per user price that Facebook paid for Instagram last week based on Facebook’s $1B offer and Instagram’s 35M users. In my favorite article about the acquisition Andy Baio of Wired (my ten year-old self hopes he’s related to Scott Baio) breaks down the [...] (translate)

1 | Next Page